Warrington market is supporting a national high street shopping campaign promoting local independent retailers and providing bargain offers for shoppers.
Warrington, along with over 40 other towns across the UK, is backing the Totally Locally National Fiver Fest, which runs from 5 – 12 October, to encourage shoppers to visit their local market, town centre and high streets to take advantage of lots of £5 promotional offers.
All of the market traders will be taking part by putting on special £5 deals for the duration of the campaign. Keep a look out for posters around the market and online, promoting all of the individual fiver deals on offer.
Fiver Fest is encouraging shoppers to spend their money locally. If every adult in Warrington spent just £5 a week at their local independent shops and businesses, instead of online or at big supermarkets or chain stores, it would be worth around £40 million to our local economy.
Council leader, Cllr Russ Bowden, said: “We are investing in the future of our town centre with the multi-million pound Time Square development. This includes a brand new indoor market and food hall which will provide opportunities for independent retailers to grow their businesses in Warrington. Initiatives like Fiver Fest are a great opportunity to promote local retailers and encourage shoppers to spend their money locally and support smaller businesses.
“There will be some fantastic bargains for shoppers to take advantage of throughout Fiver Fest and the £5 spent with an independent retailer is often re-invested locally through local suppliers. Small actions like this can make a huge impact when lots of people come together and we encourage other independent retailers across Warrington to get involved in the campaign, giving customers even more reasons to shop in Warrington!”
The Fiver Fest is part of the award winning Totally Locally Town Kit – a free marketing campaign for towns to use, which has been hugely successful in helping towns to buck the trend of declining high streets.
Chris Sands, founder of Totally Locally, said: “Independent businesses are the lifeblood of our high streets and town centres, run by incredibly passionate and knowledgeable people, often pouring their life savings into their businesses. Everyone is aware of the challenges our high streets are facing and, so far, there has been a lot of talk but no real actions. Totally Locally towns have run many Fiver Fest’s individually with great success, so we decided to coordinate a National Fiver Fest to spread the word about our £5 message and get people back into our town centres and supporting their local high street.”
“Since we created the Totally Locally Town Kit, towns involved have gone on to win the High Street of The Year competition and other awards for turning their towns around, the number of empty shops in their town has reduced and they have created brand new markets and events. But most of all, the businesses in the towns have started to work together to promote their town and each other, which is the easiest way to bring life back to the high street.
“Collaborating, sharing ideas and marketing each other’s businesses sounds simple but it is quite an alien concept to a lot of retailers. Once towns start to work in this way it has a massive benefit to residents, businesses and the surrounding supply chain, making the towns a better place to live and work, with better facilities and employment.”